Pryor & Cº
We are buying agents, professional negotiators and housing market experts. Set up by Henry Pryor he worked for Savills for 10 years and then went on to run the country house department in London for Strutt & Parker. In 1992 he set up the first of what became known as the “affiliate groups”, The London Office for provincial estate agents. After 12 years Henry sold his interest and started an ill-fated multi-listing business called Charles Lister (his middle names). In 2006 that business was bought by Lonres.com.
"In early 2007, to the annoyance of some of my professional colleagues, I suggested that we may have witnessed the top of the housing market." Henry says. "On a slow news day the FT were brave enough to run the story and it led to my first interview on the Today program. At that stage there had been no queues outside Northern Rock branches and we hadn’t heard of a ‘credit crunch’. Flatteringly described subsequently on both radio and Tv as “the BBC’s favourite property expert” I have since made over 800 appearances on radio and Tv.
Henry also called #PeakProperty in 2014 as George Osbourne took an axe to the Stamp Duty bands, once again going against the popular view at the time and way before we had invented words like ‘Brexit’ or put ‘President’ and ‘Trump’ next door to each other. The changes made to SDLT back in 2014 has completely changed the top two rungs of the housing ladder just – driving transactions numbers down and trimming prices as a result.
For the past ten years Henry and his team have worked as a buying agent, sourcing homes between £500k and £50m, some for the rich & famous, others for the plain hard working. After 40 years in the business Henry has bought and sold over 1,500 properties.
We act for 40 – 50 clients a year, bid on a house every week and buy £100m worth a year!
Henry provides regular comment and analysis for radio and Tv including BBC Breakfast, The News Channel, Today Program, You & Yours, Jeremy Vine on Radio 2 and many others. He has written for numerous websites, newspapers and magazines including BBC Online.
Key People at Pryor & Cº
Locations covered: United Kingdom