Led by it's Creative Director, Sophie Ashby, Studio Ashby creates spaces with a unique identity. Ashby's aim is to bring authenticity to each project, not only in the selection of furniture, lighting and art but in it's use of a natural palette of materials and textures. Unswayed by the passing dictates of fashion, Ashby draws on her love of antiques, colour, contemporary 'world art'​, modernist furniture, photography and her latest discoveries to deliver an eclectic richness to each interior.

Studio Ashby's relationships with artisans and craftsmen, extensive resources and continual foraging play an integral role in developing each project. Humour and a love of objects with an explicit narrative result in a carefully balanced body of work that creates cohesive spaces with a sense of honesty.

Sophie broadened her design vocabulary through a BA in History of Art (hons) at Leeds University, going on to study interior design at Parsons, The New School in Manhattan, New York. Her strong architectural and design sensibility developed over the years with sound mentorship and a curiosity for 'beautiful things'​.