Wilfords is a boutique estate agency based in London. We are unassuming, unpretentious and down to earth, we genuinely believe in doing the right thing for our clients.

Since we opened in 2011, we have earned a reputation as a local market-leading independent estate agent, who do things right.  Described by one longstanding client ‘as good people who are prepared to robustly defend their client’s position when required’.

We’ve sold and let more than our fair share of properties along the way, leaving a trail of happy clients who are delighted to recommend us.

Wilfords was founded in 2011 by Geoff Wilford and Simon Welfare, two experienced property professionals, who had been living and working in West London for many years. United by a desire to offer local property owners a better experience, better service and ultimately better results than they were getting, they decided to start from scratch, and create an agency their clients deserved and of which they could be really proud.

Experience matters

Both partners have over 20 years’ experience with Geoff selling and Simon letting properties. It’s not something you can short cut. Our perspective is both deep and broad. We track trends in the market London-wide and at a local street-by-street level. And we’ve developed a profound understanding of what kinds of people are buying what kinds of property, where, and for how much, by doing our homework, but also from spending time with the people who live here, every day, for years.


We’ve deliberately fostered a different culture at Wilfords from that we experienced in other agencies we’ve worked in. While we make a point of hiring individuals, not robots, and our team is as diverse as it is lively. We’ve taken care to hire people who, while they are driven and hardworking, are also real team players. We make sure that everyone understands that we’ll succeed only if we pull together, that our clients’ needs come first, and that we’ll have a better working environment and happier clients if we help each other out. We think you’ll feel it when you meet us. No one at Wilfords is too big to put the bins out, we work hard and play hard. We are real people, and we try to make it fun.

To achieve the best possible results on behalf of our clients

It’s our motto. But what do we mean? First, it’s an encouragement to our clients to demand the service and results you deserve. Sometimes people confuse activity with productivity. For us, it’s a commitment to continuous improvement, to never rest on our laurels, to stay hungry, enterprising, honest, and ambitious – for ourselves and our clients.

Key People at Wilfords

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6 Holland St, London W8 4LT, UK

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